Score your ability to create market buzz and become oversubscribed.
In a world of endless choices, why does this happen? Why do people line up, pay more, and book in advance when other options are easily available? Why are these people and products in such high demand?
Local restaurants, retail stores, consultants, professionals and service businesses can all ramp up their revenue through successful campaigns and promotions.
You must know your "capacity" and who it’s for - that is, know the point where you’ll actually be oversubscribed and who will see the most value in that capacity.
The build up includes signalling, which is about telling people what’s going to happen before it happens. It’s about explaining your process and your terms in advance so that the market can prepare itself. Remember, don’t ask for the sale, ask for the signal.
You become oversubscribed when more people want your product than you can deliver it to. In short, when you have more buyers than sellers. The purpose of being oversubscribed is so you can be selective as to who you will work with or sell your product to.
Release your product capacity when you are oversubscribed. This is when your market will get the chance to purchase and experience your service.
After delivering your service, a follow-up is needed to make sure your client has received a remarkable experience. People talk. Today a dissatisfied customer will tell a thousand friends on Facebook, several hundred twitter followers and their negative review of your business could haunt you for years.
Tell your stories, share the numbers, issue reports, capture the magic moments and spread the word about your campaign’s achievements. Learn the lessons, make changes and refine the process before repeating it.
Daniel Priestley, Author and Entrepreneur
Wayne Doran, Humanforce
Gabriela Rosa, Natural Fertility Breakthrough